The NFL Fined Caleb Williams $35,823 for His Cleats. A Baltimore Startup Wants to Foot the Bill
Caddix is turning the Chicago Bears quarterback’s uniform violations into a masterclass in guerrilla marketing. The three-year-old startup has already surpassed $3 million in sales.
We haven't written up this one. Inc. has the full story — the link below goes straight to it.
