Seoul forum to examine how personal taste turns into big business

The Seoul Design Foundation will host a forum next week to explore the transformation of personal taste and evolving consumer values into brands and businesses. Esteemed entrepreneurs and creators from diverse fields such as space design, fashion, publishing, and food will share their insights during the Seoul Design Learn Forum 2026, which takes place from 2 p.m. to 6:10 p.m. on Tuesday in the Design Hall of Dongdaemun Design Plaza (DDP).

DDP, a renowned architectural landmark in central Seoul, was masterfully designed by the late visionary Zaha Hadid.

The event is part of Seoul Design Learn, a comprehensive training program aimed at individuals aspiring to establish design businesses. This initiative provides practical classes, mentorship, and networking opportunities, all grounded in the principles of Seoul Learn, the city's primary education platform, specifically tailored to the realm of design.

The inaugural session, titled "Life at Reset," will delve into the impact of value-driven consumer behavior on markets, spaces, and daily life. Yoo Jung-su, the dynamic CEO of Glow Seoul, will take the stage to discuss how shifting shopping habits are reshaping commercial landscapes. Glow Seoul has gained recognition for its prowess in revitalizing urban areas, including the iconic Ikseon-dong neighborhood in Seoul's heart.

The second session, "Taste at Work," will feature visionary founders and marketing experts who will share their perspectives on the creative process behind turning personal taste into thriving businesses.