Seoul forum to examine how personal taste turns into big business

The Seoul Design Foundation will host a forum next week to explore the transformation of personal taste and evolving consumer preferences into successful brands and enterprises. Experts from diverse fields, including space design, fashion, publishing, and food, will participate in the discussion. Scheduled to take place from 2 p.m. to 6:10 p.m. on Tuesday, the event will be held in the Design Hall of the iconic Dongdaemun Design Plaza (DDP) in central Seoul. DDP, a landmark complex, was designed by the late architect Zaha Hadid.

The Seoul Design Learn Forum 2026 aims to provide training for individuals interested in establishing design businesses. The program offers practical classes, mentorship, and networking opportunities, building upon the principles of Seoul Learn, Seoul’s primary education platform, tailored specifically for the design industry.

During the forum, the first session titled "Life at Reset" will examine how consumers driven by values are reshaping markets, spaces, and daily life. Yoo Jung-su, CEO of Glow Seoul, a company renowned for revitalizing areas like Ikseon-dong in central Seoul, will share insights on how shifting shopping habits impact the market.

The second session, "Taste at Work," will feature founders and marketers discussing how personal taste influences business strategies and brand development.