Officials review readiness of National Response System

Ewura Adams Karim, the Deputy National Communications Officer for the National Democratic Congress (NDC), has advocated for the creation of a rapid response system to combat misinformation. Speaking at the launch of his campaign at the MIKADDO Conference Centre in Accra, Mr. Karim stressed the need to move away from traditional radio and television discussions and establish a digital communication structure to swiftly address political claims and effectively disseminate government policies and projects to the public.

Mr. Karim proposed the establishment of a dedicated digital media desk and a nationwide network of trained communicators to fortify the party's response to emerging issues. He emphasized that falsehoods must be refuted within hours, providing factual information to counteract misinformation. He warned that delays in responding to allegations would allow false narratives to gain public traction before the party could present its own standpoint.

The proposal is a crucial element of Mr. Karim's campaign for the deputy communications position. His vision for the role centers on accelerating information dissemination, bolstering grassroots involvement, enhancing digital engagement, and fostering unity within the party. He explained that an efficient response system necessitates closer collaboration between the communications directorate and authoritative information sources to guarantee that assertions are verified prior to public dissemination.

Mr. Karim noted that the proposed digital media desk would train young individuals to create and disseminate visual content, including photographs and videos, showcasing government project advancements, particularly through social media platforms. Recognizing the shift in political communication, he highlighted that the widespread use of smartphones has transformed the political communication landscape, necessitating the NDC to adopt strategies that reach audiences beyond traditional media outlets.