No beer company involvement in Malaysia race, says Hyrox Malaysia

Hyrox Malaysia has announced it will no longer partner with Carlsberg Malaysia for the upcoming Hyrox race in Malaysia, which runs from December 10 to 13. The international fitness competition's Malaysian chapter issued a statement on Instagram, acknowledging that they erred by not considering the religious beliefs and cultural values of the Malaysian community. They expressed their regret and responsibility for the mistake, alongside Carlsberg Malaysia, in deciding not to extend the partnership to the Malaysian race.

Carlsberg Malaysia clarified that while it holds a regional partnership with Hyrox across Asia, including in Singapore, Hong Kong, Taiwan, and Vietnam, this arrangement will not extend to Malaysia. The company reiterated its adherence to local laws and regulations and respect for cultural sensitivities in Malaysia. In an Instagram post, Carlsberg Malaysia emphasized that they take their responsibilities seriously and regret their previous actions.

Earlier, Malaysia's Youth and Sports Minister, Dr Taufiq Johari, stated that the ministry would not approve the Hyrox competition in Kuala Lumpur unless Carlsberg Malaysia withdrew its sponsorship. Taufiq referenced a poster that labeled Carlsberg as the event's "official beer partner" and noted that all companies applying for licenses to organize sporting events must commit to implementing the Safe Sport Code.

This code prohibits the involvement of businesses in tobacco, electronic cigarettes, or alcoholic beverages in sporting activities. The regulations apply uniformly to all organizers and companies within these industries, irrespective of brand or target audience.