Hyrox KL 2026 not part of Carlsberg Malaysia's sponsorship, says firm
KUALA LUMPUR: Carlsberg Malaysia has clarified that it is not a sponsor of Hyrox Kuala Lumpur 2026 and will not be involved in the fitness competition scheduled to take place from Dec 10 to 13.
Carlsberg Malaysia has confirmed it will not be a sponsor of Hyrox Kuala Lumpur 2026. The company made this clear in a statement on its Instagram account. Hyrox Kuala Lumpur 2026 is scheduled for December 10-13, 2026 and Carlsberg Malaysia's involvement is not part of the plans. The beer company reiterated its commitment to following Malaysia's laws and respecting local cultural sensitivities.
Hyrox had previously announced a regional partnership with Carlsberg for selected events in Asia, including Singapore, Hong Kong, Taiwan and Vietnam. A government official had stated the Youth and Sports Ministry would not approve Hyrox Kuala Lumpur 2026 without Carlsberg fully withdrawing its sponsorship. This includes removal of logos, trademarks and promotional materials from all event materials and venue.
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