Netflixs AI-powered search lets you search by your mood
Netflix just launched AI Discover, which lets certain users search by their moods.
Netflix has introduced an AI-powered search feature called AI Discover in its TV app, allowing users to find content based on their mood. A new tab on the app enables users to select themes like "Something Light" or "Scare Me," or choose themes based on the time they have and who they are watching with. Netflix then tailors recommendations accordingly.
Users can further refine their choices by selecting more specific themes that appear later. They can also "Tune Your Recommendations" to keep or discard suggested media. Netflix views AI Discover as an experimental approach to discovery, with user feedback helping determine which features to implement or improve permanently. Some of these features could eventually become part of the standard Netflix experience.
The AI search is currently being piloted for U.S. English-speaking users, with plans for wider rollout in the coming weeks. Initially, Mashable reported that the AI engine was developed by OpenAI, although Netflix's blog post does not specify this. The company did confirm that the technology seeks to search content based on mood, which aligns with the new feature's launch.
Written by urgent.news from Mashable's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
