Netflix Launches First AI-Branded Content Recommendations Feature on TVs
Netflix is testing its first consumer-facing feature explicitly branded as AI-powered. Called "AI Discover," the feature generates personalized TV and movie recommendations in real time based on viewing history, preferences, trending content and selectable themes like "Something Light" or "Quick Watches." Variety reports: The streamer will begin rolling out AI Discover in the U.S. to customers…
Netflix is piloting its inaugural customer-facing feature explicitly labeled as AI-driven. Dubbed AI Discover, the tool crafts tailored TV and film suggestions on-the-fly, drawing from viewing habits, personal tastes, popular media, and chosen categories such as Something Light or Quick Watches. According to Variety, Netflix will commence deploying AI Discover in the United States to English-speaking users on compatible smart TVs.
Upon accessing the service, viewers will encounter a Discover tab, featuring a red gem-shaped symbol and a New label within the top menu bar on their TV screen. The company intends to broaden the feature's reach to additional regions and subscribers in the forthcoming weeks. Netflix has historically leveraged machine-learning and AI techniques to tailor content recommendations, but AI Discover represents the first consumer-oriented application the company is explicitly marketing as powered by artificial intelligence.
The company's objective is to leverage AI-recommended titles as an additional means to boost Netflix's overall watch time among viewers, particularly in the United States.
Written by urgent.news from Slashdot's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
