KCC Showcases Automotive Refinish Coatings and AI Color-Matching Technology at SEMA Show 2026

KCC, a South Korean paint and materials company, is showcasing its automotive refinish coatings and AI-powered color-matching technology at the 2026 SEMA Show in Las Vegas. This marks the company's second consecutive year participating in the exhibition, making it the only Korean paintmaker to have attended the event in back-to-back years.

At its booth, KCC will present a range of automotive refinish products, including its waterborne SUMIX and solvent-based BAROMATCH paint lines, along with clear coats and other refinishing materials. A key highlight of the exhibition is a live demonstration of COLOR-NAVI PLUS, KCC’s AI-based color solution, which supports similar-color searches, mixing-ratio calculations, and automatic color correction.

The company's presence at the SEMA Show aims to strengthen its position in the North American automotive aftermarket and leverage its broad product portfolio and local technical support infrastructure to address customer demand and expand its business footprint in North America.

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