Jio eyes 340 million users as AI eats phone chips and sim rules tighten
The post Jio eyes 340 million users as AI eats phone chips and sim rules tighten appeared first on The Ken .
Reliance Jio Infocomm, the telecom company belonging to Jio Platforms, is aiming to add 340 million customers to its 4G and 5G user base. Currently, 240 million of these users are on 2G networks, while the remaining 100 million are expected to enter the market within the next five years as they become adults, according to CEO Pankaj Pawar's statement during the company's Q2 FY27 earnings call on October 30th.
The key to this expansion lies in Jio's latest phone, JioBharat, a smart feature phone priced at Rs 999. This device offers 4G internet access, UPI payments, music streaming, and video entertainment, making it an attractive option for India's remaining 2G users. To entice potential users, Jio has offered a 10th-anniversary deal on the phone, effectively lowering its price to Rs 299 with six months of recharge, making it the most affordable phone on the market.
This strategy is aimed at converting "trapped" 2G users, who are charged Rs 180 for just 2GB of data, into customers of the newer, more capable 4G and 5G networks.
Written by urgent.news from The Ken's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
