Channing Tatum tries out his refried Cajun accent as Gambit in Dunkin' ad
The marketing blitz for Avengers: Doomsday has begun, and it has brought about one of Marvel's strangest team-ups yet: Channing Tatum's Gambit and H.E.R.B.I.E., the Fantastic Four's robot spud/team mascot.
Dunkin' and Marvel Studios have joined forces for an unusual advertising campaign to promote Avengers: Doomsday, set to release on December 18th. The marketing push features Channing Tatum as the character Gambit and H.E.R.B.I.E., the robot mascot from The Fantastic Four. In a Dunkin' commercial (as reported by Entertainment Weekly), Gambit is seen lounging on a lavish sofa in New Avengers Tower, while H.E.R.B.I.E. arrives with a tray of sugary treats from the Dunkin' franchise.
The commercial highlights Gambit's refined Cajun accent, which Tatum has perfected beyond his previous role in Deadpool & Wolverine. In the clip, Tatum's Gambit declares, "Doomsday is here, mon ami," despite appearing disinterested in H.E.R.B.I.E.'s warning about "incursions," a crucial plot point in Avengers: Doomsday. H.E.R.B.I.E., a smart robot designed by Reed Richards, kindly explains the concept using Dunkin's "Doomsday" and "Avenging" Munchkin donut hole treats as visual aids.
The commercial is the beginning of a new collaboration between Marvel Studios and Dunkin', which will include a specially crafted menu featuring the characters, limited-edition collectibles, extra TV spots, and an immersive restaurant experience. The limited engagement will be available in select cities, including Los Angeles, Chicago, New York, and Boston, where a Dunkin' location will be transformed into a Marvel-themed destination, with themes based on Fantastic Four, X-Men, Avengers, or the villainous Doctor Doom.
Channing Tatum explained his decision to use the complex Cajun accent, stating, "It's hard to explain that to someone who isn't from the South, isn't from Louisiana. My dad's from New Orleans. I've been around." He clarified that the accent has a wide range of understandability, requiring the actor to work with it extensively. While Doomsday directors Joe and Anthony Russo wanted Tatum to avoid an over-the-top act like his Deadpool character, they sought to maintain a more serious tone.
Tatum added, "When Gambit gets serious—when he drops the Mardi Gras mask—things do matter." View the latest commercial below.
Written by urgent.news from The A.V. Club's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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