Apple is restricting a fast-growing category of apps. Here’s what users need to know

Apple is preparing stricter regulations for dating apps and AI companions as of November 16. Developers of AI-powered apps that facilitate romantic connections will be required to disclose whether their apps use AI to match users, specifically for romantic interactions. These apps will be restricted to users aged 18 and above. The new requirements, announced on November 2, also mandate that developers declare if their app includes features for location sharing and romantic connections between real people or a virtual companion.

App creators must submit these declarations when updating an app or changing its age rating questionnaire, with declarations due by January 12, 2027. Minimum age ratings for apps using AI technology will be set at 18 and above. While location sharing does not automatically affect minimum age restrictions in all regions, such as Brazil where the rating is 16 and above, many dating apps, including Hinge, Tinder, and Bumble, already employ AI to assist in various matchmaking aspects.

Some AI companion apps, such as Character.AI, Nomi, Replika, and ChatGPT, have a significant number of teen users. A 2025 survey by Common Sense Media found that 72% of teens aged 13 to 17 have used AI companions at least once, with 52% using them regularly. Surprisingly, 31% of teens reported that these AI companions were more satisfying than interacting with humans.

Common Sense Media CEO James P. Steyer has repeatedly warned against using AI companions for minors due to concerns about emotional attachment and potential harm, such as sexual misconduct and the dissemination of harmful advice. Apple has not responded to inquiries regarding the new restrictions.