Why Jeremy Bloom Hasn’t Donated NIL Money to Colorado Football
Former skier and Colorado football player Jeremy Bloom has expressed his disapproval of donating NIL (name, image, and likeness) money to his alma mater. Bloom, who played for the Colorado Buffaloes in 2002 and 2003, believes that the current system is flawed and that donors should receive some sort of return on their investments.
He stated on the Front Office Sports podcast that he doesn't think NIL money should be viewed as a non-profit endeavor or a zero-sum game. Instead, Bloom advocates for a for-profit system, suggesting that private capital could be used to make athletic departments profitable. Utah's private equity deal with Otro Capital and the Big 12's partnership with RedBird and Weatherford Capital are examples of this approach.
Bloom also highlighted the potential for donor fatigue, noting that universities charging students substantial tuition may eventually lead to a point where people become tired of donating money without expecting any tangible benefits. He suggested that presidents and athletic directors should work towards building profitable businesses within universities to garner support from donors.
Written by urgent.news from Front Office Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
