Netflix’s new AI Discover tab helps you find something to watch based on your mood

On Tuesday, Netflix unveiled an "AI Discover" tab that will help users find new content based on their mood. This experimental feature will initially offer recommendations through curated themes, such as "something light," "scare me," "family movie night," "quick watches," and more. Each theme is accompanied by a selection of clips from shows and movies to capture the desired mood.

The introduction of the new tab indicates Netflix's aim to make its extensive library more accessible and to move away from a scrolling experience towards a more personalized and AI-driven discovery process. Netflix explains that the AI Discover feature is powered by a new intelligence layer that adapts to user inputs in real-time and continues learning from them.

Upon selecting a theme, users will see matching recommendations, with the option to choose more specific themes or return to "something different" for a fresh start. Next to each title, a "Tune Your Recommendations" button will allow users to save or exclude recommendations they are interested in or not.

Netflix emphasizes that while there's more to explore on the platform than ever, the right content can vary depending on the context, such as a quiet night in, family movie night, or a few spare minutes. The company has been refining the discovery process, tailoring recommendations based on user interactions, like thumbs up and additions to the "My List."

Netflix refers to AI Discover as its "test kitchen" to experiment with new discovery methods. User feedback will determine which features to keep or improve before they become part of the main Netflix experience. The AI Discover tab is set to roll out in the U.S. for English-speaking users on supported TVs, with plans to extend to additional users in the coming weeks. When users have access to the new feature, they'll notice a "Discover" button with a red gem icon and "New" label in the top navigation bar on their TV.