Netflix thinks AI might save you from scrolling aimlessly for something to watch
The tab will initially offer suggestions based on a range of AI-generated themes.
Netflix is testing an AI-powered feature called AI Discover in its TV app to help viewers stop aimlessly scrolling for something to watch and instead find more shows and movies that match their preferences. The feature will initially be available on supported TVs in English in the US and may be rolled out to more users in the coming weeks.
AI Discover will offer theme-based recommendations, such as family-friendly movies, specific moods like horror or comedy, and titles that won't take up the entire evening. The themes can also include new and popular shows and movies, as well as recommendations based on recent viewing history. Users can refine their recommendations further by selecting additional themes and even tell Netflix not to recommend a title again to personalize their experience.
One notable aspect is the ability to add titles to your list from AI Discover. The feature uses a new intelligence layer that learns from members' feedback in real-time to improve its suggestions. Netflix is testing AI Discover in an attempt to make the platform more user-friendly by streamlining the process of finding content members want to watch quickly.
The feature will not appear on kids' profiles, according to Variety. This is the latest in a series of recommendation features Netflix has introduced over the years to help users discover content more efficiently. Previous attempts include a shuffle play option and an OpenAI-powered chatbot.
Written by urgent.news from Engadget's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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