Itch.io adds a filter for games with gen AI disclosures
Your turn, Steam.
Itch.io, a popular game hosting platform, has introduced a filter to help users avoid games that utilize AI-generated content. Previously, the site featured over 1.77 million projects, but the new "No AI" filter has reduced the selection to under 425,000 options. This addition to the platform's search feature and other relevant sections was deemed "critically lacking" by Itch.io.
The company has established policies regarding the use of generative AI, prohibiting the upload of excessive amounts of AI-generated content and requesting creators to disclose its use when applicable. However, the effectiveness of these rules in preventing the presence of AI-generated content on their platform remains questionable.
As a platform widely used for hosting game jams, Itch.io hosts a diverse range of policies towards AI use, from outright prohibition to active integration. In contrast, larger gaming marketplaces like Steam have also implemented rules for disclosing generative AI use but do not currently offer a filtering option to exclude such content.
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