Hotels: Disruption an der Rezeption: Warum Hotels immer digitaler werden
Die Hotellerie ist traditionell geprägt. Doch das ändert sich gerade: Immer mehr neue Anbieter setzen auf starke Digitalisierung. Was bedeutet das für Betreiber und Gäste?
Monheim. Martin Kemmer has been annoyed for years by being seen as anything other than a hotelier. While his roots lie elsewhere, Kemmer is a trained economist who founded 25 companies throughout his career, with the first one being an e-commerce and web development agency in 2004. Speaking about his current business as a hotelier, Kemmer's background is evident in the terms he uses, such as "Zero-Booking-Click," "model-agnosticism," and "vendor lock-in."
The Hey Lou, a hotel in Monheim am Rhein that opened in 2024, is an unremarkable building both inside and out. However, its digital nature is not immediately apparent. Kemmer claims that 90 percent of their processes are automated, placing him at the forefront of his industry. Hotels typically define themselves by comfort and service, rarely by digital processes behind the scenes or applications for guests and employees.
Yet, is Kemmer's model the future of the hotel industry? And what does this mean for other hoteliers and their guests?
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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