GCB Bank’s Customer Experience Chief outlines wellness-driven strategy to deepen customer engagement
The Chief Marketing, Communication and Customer Experience Officer of GCB Bank PLC, Cynthia Ofori-Dwumfuo, has reaffirmed the Bank’s commitment to enhancing customer experience through wellness initiatives, digital innovation, fraud awareness and improved service delivery as part of efforts to deepen customer engagement and strengthen its customer-centred approach.
GCB Bank concluded its Customer Service Month with a unique Aerobics Fiesta in Accra, held at the University of Ghana Stadium on October 31st. This event, marking the first of its kind, aimed to strengthen relationships with customers by promoting fitness, health awareness, and entertainment. Activities included aerobics, yoga sessions, health screenings, and family-friendly entertainment, all offered in a relaxed, informal setting.
The highlight of the occasion was a musical performance by popular Ghanaian group Dope Nation, which added excitement and entertainment to the celebration. The event fostered a sense of community and encouraged participants to prioritize their health and well-being. GCB Bank's Chief Marketing, Communications, and Customer Experience Officer, Cynthia Ofori-Dwumfuo, explained that the initiative aimed to create a more personal connection with customers and encourage them to prioritize their health.
She emphasized that customer centricity is a fundamental pillar of the Bank's strategy, and initiatives like the Aerobics Fiesta reflect its commitment to continuously improving customer experience.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
