GCB Bank crowns customer service month with Maiden Aerobics Fiesta in Accra
In an effort to deepen customer relationships through experiences beyond financial services, GCB Bank hosted its maiden Aerobics Fiesta in Accra, combining fitness, health awareness and entertainment to reinforce its customer-centred approach to banking.
GCB Bank held its inaugural Aerobics Fiesta in Accra on October 31, aiming to deepen customer relationships through non-financial experiences. The event featured fitness activities, health screenings, entertainment, and wellness sessions at the University of Ghana Stadium. A musical performance by Ghanaian group Dope Nation added excitement.
The Fiesta was the climax of GCB Bank's 2026 Customer Service Month, under the theme ‘The Extra Mile’, emphasizing customer-centricity and service excellence. The initiative aimed to connect customers and staff in a relaxed environment, promoting healthy lifestyles and meaningful engagement. GCB Bank's Marketing Officer Cynthia Ofori-Dwumfuo explained that the event encouraged personal connections and highlighted the importance of prioritizing health.
She expressed optimism about the Fiesta becoming an annual tradition and the Bank's commitment to continuous improvement of customer experiences.
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