Retail: Christmas shopping trip turns out shorter
What a nice surprise: Although the Christmas season will once again make the tills of German businesses ring, many customers do not want to spend as much money as they used to.
German retailers are cautiously optimistic about the Christmas season, despite weak economic conditions. A YouGov survey for the German Retail Association (HDE) found that consumers plan to spend an average of €262 on gifts, down €1 from 2025. This is lower than the €300 planned in 2023 and 2024. Over half of consumers plan to spend the same as last year, while a quarter plan to spend less and one in ten plan to spend more. The HDE expects a 2% increase in sales to €129.2 billion in November and December.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
