Cars24 and Alba Cars join forces to accelerate growth in the UAE automotive market

Cars24 and Alba Cars have announced a strategic partnership aimed at expanding their influence in the UAE automotive market. Both companies, founded in 2015, combine their unique strengths to bring about growth opportunities in the region. Cars24 brings its global automotive technology platform, financing capabilities, and extensive infrastructure to the table. Meanwhile, Alba Cars contributes its robust premium retail presence, established customer relationships, digital marketing expertise, and a well-recognized brand.

Together, the businesses retail over 1,000 vehicles monthly across the UAE, making them one of the country's most significant automotive retail operations. With plans to expand further across the region, the partnership opens up new avenues for both companies. Over the past eleven years, Alba Cars has established itself as a leading premium used car retailer in Dubai, boasting a team of more than 200 professionals, approximately 300 monthly vehicle sales, and an extensive selection of over 20 automotive brands.

On the other hand, Cars24 has established an international footprint in India, the UAE, and Australia, backed by significant investment in technology, vehicle financing, refurbishment, and automotive infrastructure. The merger of these two entities aims to leverage the convenience of digital automotive services with the personal customer experience and brand recognition that Alba Cars has cultivated over the years.

Customers can anticipate a broader vehicle choice, improved financing options, enhanced after-sales support, and a more seamless experience in buying, selling, and owning a vehicle.

Abhinav Gupta, CEO of Cars24 Arabia, expressed his excitement about the partnership, stating that Alba Cars has built an impressive business and reputation in the UAE's premium automotive market. He added that the combined vision and resources of the two companies will propel them towards their ambition of becoming one of the largest automotive businesses in the region.

Talib Alrubai, Founder and CEO of Alba Cars, highlighted the company's growth over the past eleven years and the value of joining forces with Cars24. He expressed pride in the team's achievements and enthusiasm for the future, emphasizing the alignment of their shared vision and the potential for growth through the integration of Cars24's technology and infrastructure with Alba Cars' established brand.

Upon completion of the transaction, the operating businesses of Alba Cars will become part of the broader Cars24 global group. Alba Cars will retain its brand identity and leadership, while certain support operations and infrastructure will be integrated with Cars24. The companies share a long-term ambition to build a leading automotive platform, merging international resources and technology with the strong local expertise and customer relationships that Alba Cars has developed.