Why Peacock is making a huge bet on YouTube
Today, I’m talking with Matt Strauss, who is now chairman of the NBCUniversal Media Group. This is Matt’s second time joining me on the show, and there’s been a whole lot of organizational and structural change at NBCU since the last time he and I spoke just two years ago — pure Decoder bait. First, […]
Matt Strauss, the chairman of NBCUniversal Media Group, joins Decoder to discuss the ongoing changes at NBCU and the strategic importance of Peacock. Just a month after Strauss appeared on the show, Comcast spun off most of the NBCU cable channels into a standalone company called Versant, causing Strauss to shift from heading up just Peacock to overseeing the entire operation across all distribution channels.
Strauss explains that the recent organizational changes have allowed NBCU to operate more effectively, with a unified programming team, marketing team, product and technology team, and various other teams all working together towards growth and revenue. This "centers of excellence" approach emphasizes content first and platform second, allowing Peacock to reach new audiences and attract cord cutters.
One key aspect of their strategy is moving audiences across platforms, with recent successes including the NBA tip-off, the World Cup, and NBC's Sunday Night Football. Strauss emphasizes the importance of leveraging NBC's immense reach as a broadcast network while also growing Peacock's user base.
Written by urgent.news from The Verge's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
