US Midterm Elections 2026: Texas Senate Race Sets Record With $573 Million In Campaign Advertising Spending
Washington DC: The Texas Senate contest has become the most expensive non-presidential race in American electoral history, with political advertising spending and reservations reaching a record USD 573 million, according to advertising intelligence firm AdImpact. The record expenditure comes as Republican Ken Paxton and Democrat James Talarico face off in a closely contested Senate race ahead of…
The Texas Senate race has set a record with $573 million in campaign advertising spending, according to advertising analytics firm AdImpact. Republican Ken Paxton and Democrat James Talarico are competing for the Senate seat ahead of the November 3 US midterm elections, with recent polls showing Talarico leading. The race has surpassed the previous record set by the 2024 Ohio Senate contest, which spent $542.7 million.
AdImpact notes that the 2025-2026 election cycle is the first in which two non-presidential races have exceeded $500 million in political advertising. Republican advertisers have outspent Democrats by $140.7 million in the general election, with Republican groups accounting for $407.5 million of the total. Despite this, Talarico is currently ahead in the polls, leading Paxton 50% to 43% in a New York Times/Siena University survey.
Democrats need to win five Republican-held Senate seats and flip at least four others to gain control of the chamber, a task made more challenging by the current Republican stronghold in key swing states.
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