UAE Delegation Visits Pinkfong Headquarters

A delegation led by Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, chairperson of Dubai Culture and Arts Authority, visited The Pinkfong Company in Seoul on October 29. The UAE delegation, comprising high-ranking officials, was the sole visit to a domestic content and entertainment firm during their South Korea tour. Notable figures, including Minister of State Mariam Al Hammadi and Knowledge and Human Development Authority director general Aisha Miran, joined the delegation to explore potential industrial cooperation.

The Pinkfong Company showcased its strategy for developing prominent intellectual properties like Pinkfong, Baby Shark, and Bebefinn, as well as its expertise in multilingual localization. The delegation's keen interest was sparked by the company's 13 billion cumulative YouTube views in the Middle East and North Africa region. The company also presented successful localization cases, such as collaborations with Dubai's tourism authority, a 3,000-drone show at Global Village, and live performances, which draw over ten million annual visitors.

Both parties delved into discussions regarding the scalability of The Pinkfong Company's offline business model, which integrates performance and retail through its experiential space at Mall of the Emirates and participation in KOREA 360 UAE. They exchanged ideas on potential collaborations, including an AI immersive exhibition featuring Baby Shark in Dubai, joint performances utilizing local cultural facilities, and co-producing content with local studios to enhance Arabic-language content quality.

Plans to cultivate an industry ecosystem through human exchange were also solidified, with The Pinkfong Company aiming to partner with local talent development programs through internships and hands-on training. This initiative seeks to nurture content professionals in the UAE and bridge the creative capabilities of South Korea and the UAE, ultimately delivering enhanced joy to children worldwide.