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In a historic Texas Senate race, political advertising spending has surged to a record-breaking $573 million, according to AdImpact. The contest between Republican Ken Paxton and Democrat James Talarico has become the most expensive non-presidential election in US history, surpassing the 2024 Ohio Senate race. Talarico leads in the latest New York Times/Siena University poll, up by seven percentage points over Paxton.

Despite Republicans' significant advantage in advertising, the poll suggests a potential Democratic upset in the traditionally Republican state. With $165.7 million in primary spending and $407.5 million in general election spending, the Texas race outpacing the $500 million threshold for the second time in non-presidential contests.

Republican spending has surged, with a $140.7 million advantage over Democrats in the general election, with Republican-aligned outside groups contributing 92% of Paxton's advertising support. The final poll shows Talarico leading by 50% to 43%, hinting at the uncertainty surrounding the battle for Senate control as voters head to the polls on November 3.