SONAR SCI: Custom Insights Now Includes Conversion Optimization: Shows Shippers Where to Switch Modes and What They Can Save

The latest addition to Supply Chain Intelligence's Custom Insights module is Conversion Optimization, which identifies where freight can be switched between different transportation modes and estimates potential savings. This feature utilizes a shipper's own freight data and SONAR market benchmarks to pinpoint opportunities for mode changes, such as moving from truckload to intermodal or from spot to contract shipping.

By allowing shippers to adjust the volume of converted lanes, SCI calculates the estimated savings per lane and for the entire operation, providing a comprehensive view of potential cost reductions. The new module is part of SONAR's Supply Chain Intelligence (SCI) platform and is targeted at procurement, network planning, and finance teams within the SONAR Shipper Consortium.

Conversion Optimization offers three views for analyzing potential conversions: intermodal to truckload, spot to contract, and contract to spot. It compares current rates with SONAR's market benchmarks for each lane, displays terminal distances, and provides estimated savings in both dollar amounts and percentage terms. Shippers can test different conversion scenarios by adjusting the volume of freight moved, which automatically recalculates the total estimated savings.

This feature updates the SCI platform, which was launched in September 2026, by integrating network data from the SONAR Shipper Consortium with market benchmarks to help shippers identify and act on transportation cost-saving opportunities.