Siya Kolisi joins Life & Brand as a partner in major business move
Kolisi said he was proud to join a business that creates spaces where people can connect and feel comfortable.
South African rugby captain Siya Kolisi has joined hospitality group Life & Brand Portfolio as a partner, broadening his reach beyond the sports arena. The partnership will see Kolisi collaborate on brand development, culinary concepts, and social responsibility initiatives focused on creating positive change in communities. This move follows an existing relationship between Kolisi and the company, which already supports community upliftment through initiatives like the First Cup Initiative, providing breakfast to vulnerable schoolchildren using profits from beverage sales.
Life & Brand CEO Trevor Wollheim hailed Kolisi's appointment as a pivotal moment for the organization, emphasizing the South African rugby star's leadership, resilience, and commitment to uplifting others. Wollheim praised the group for its people-centric approach, integrating food, culture, and community initiatives into its dining experiences.
Kolisi expressed pride in joining a business that fosters connections and comfort for customers, stating that he is proud to help Life & Brand create more of these spaces. Founded in 1998, Life & Brand currently operates over 30 restaurant locations across South Africa, featuring renowned brands such as Tiger's Milk, La Parada, Harbour House, and Old Town Italy.
The company anticipates that Kolisi's global profile, understanding of South African culture, and dedication to youth empowerment will enrich its hospitality offerings and social impact programs, solidifying the connection between hospitality, community engagement, and South African identity.
Written by urgent.news from The Citizen's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
