Singapore media reps here on familiarisation tour to see Sri Lanka as a tourism destination

A group of Singaporean journalists is currently in Sri Lanka from November 1st to 7th, participating in a familiarisation tour. This tour aims to showcase Sri Lanka as an attractive tourism destination for Singaporean travelers. The initiative is organized by the Sri Lankan High Commission in Singapore, in partnership with the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Singapore Press Club. The delegation is headed by Baghman Singh, the Vice-President of the Singapore Press Club.

During the tour, the journalists will be given the opportunity to explore various aspects of Sri Lanka, including its rich cultural heritage, natural attractions, hospitality, and culinary delights. Prior to the start of the tour, a pre-departure briefing was held on October 28th at the Sri Lankan High Commission in Singapore. The journalists attended the briefing in person, while officials from the SLTPB joined the session virtually.

The briefing focused on the tour itinerary and emphasized the diverse range of tourism offerings available in Sri Lanka. The participating journalists are expected to share their experiences with their respective media outlets following the visit. This sharing of experiences is anticipated to enhance awareness about Sri Lanka as a travel destination among Singaporean audiences.

The High Commission of Sri Lanka states that this initiative is part of their ongoing efforts to strengthen media and people-to-people connections between the two nations, while simultaneously promoting Sri Lanka's tourism potential.