Shakhtar Donetsk on playing in London, Russian rockets and ‘Invest in Ukraine’

Shakhtar Donetsk have established their headquarters in London at Chelsea's Stamford Bridge to demonstrate that Ukraine remains open for business despite Russia's ongoing aggression. CEO Serhii Palkin joined the call from Kyiv, where an air raid siren sounded, but he refused to seek shelter, stating it was impossible to work while constantly evacuating.

The club has been forced to relocate since Russian incursions in the east of Ukraine in 2014, playing domestic games in Kyiv but taking European fixtures to Germany, Poland, and now London.

Palkin emphasizes that playing Champions League matches in London sends a message to the world about the ongoing war in Ukraine. He explains that the club wants to show that Ukraine is not just surviving but actively recovering and growing. SCM, the company owned by Shakhtar's billionaire owner Rinat Akhmetov, has a message "Invest in Ukraine" on its shirts.

SCM's director of international and investor relations, Jock Mendoza-Wilson, explains that investing in Ukraine is about security for both the country and Europe, with over $4.3 billion in investments since the full-scale invasion.

The Champions League match against Sporting Lisbon at Chelsea's Stamford Bridge is crucial for Shakhtar's financial survival. Without ticket sales, TV rights, or commercial partnerships due to the war, the club relies on player sales and UEFA bonuses. Palkin stresses the importance of playing in the Champions League for the Ukrainian community in London, providing a distraction from the military assault and promoting positive emotions. Despite the challenges, Shakhtar continues to strive for daily improvement and growth.