Scoop: Senate GOP makes massive bet on streaming
The top Senate GOP super PAC has nearly tripled its spending on streaming and social media platforms this election cycle to more than $200 million, Axios has learned. Why it matters : In a record cycle for ad spending, more political money is shifting to streaming, where super PACs have greater freedom to target voters, bargain and experiment — but platforms have more power to set the rules. In…
The Senate GOP's super PAC has dramatically increased its streaming and social media ad spending for the 2026 election cycle, nearly tripling its previous expenditure to over $200 million, according to Axios. This shift in ad spending allocation is noteworthy as the election cycle is record-breaking in ad spending. The Senate Leadership Fund (SLF), a top GOP super PAC, is investing more than $200 million, which is significantly more than the $71 million spent in 2024.
A source familiar with the group's spending states that streaming and social media now make up half of the SLF's budget for the 2026 cycle. The SLF's increased spending on streaming and social media platforms allows for more targeted voter outreach, experimentation, and bargaining power, despite platforms having more control over the rules governing these ads.
Written by urgent.news from Axios's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
