Political Advertisements During Sports Broadcasts Have Gotten Out of Hand
"Maybe it's me, but if I can't vote for the candidate, why the hell am I seeing that candidate's advertisement?" The post Political Advertisements During Sports Broadcasts Have Gotten Out of Hand appeared first on Barrett Media.
As Election Day approaches, political advertisements flood television, digital platforms, and radio. However, this year, there's been an unusual surge of political ads for candidates in states where viewers can't vote, mixed in with local ads for candidates they can actually vote for. While it's legal, some see it as a way for campaigns to save money and expand their reach.
National sports broadcasts, with their large audiences, are a prime spot for these ads. This year, political advertising revenue has doubled compared to four years ago. But the question arises: why should fans see political ads for races in states they can't vote in during their favorite sports games? The answer lies in the financial incentive for networks to accept every available ad.
However, there's a need for "guardrails" to ensure viewers only see ads for candidates they can vote for, using technology to make ads more geographically targeted.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
