Pistachio, chocolate and a price freeze: Israel’s Hanukkah doughnut season begins
Maafe Neeman says it will keep last year’s prices despite rising ingredient costs, with traditional jam doughnuts at NIS 6 and elaborate versions at NIS 14.
Israeli bakery chain Maafe Neeman has announced it will keep the prices of its Hanukkah doughnuts steady this year, introducing new flavors such as pistachio and cornflakes, while maintaining the classic jam-filled version at NIS 6. The chain decided to absorb the rising ingredient costs, including flour, rather than raise prices for its 2026 holiday collection. Premium doughnuts will remain at NIS 14 each.
Hanukkah, also known as the Festival of Lights, is an eight-day Jewish celebration where foods fried in oil are central to the festivities. Traditional doughnuts, known as sufganiyot, are filled with jam and fried in oil, symbolizing the miracle of a small amount of oil keeping the Temple's menorah burning for eight days.
Maafe Neeman's new Hanukkah doughnut collection expands beyond the traditional jam filling and includes pastry creams, chocolate coatings, and crunchy toppings alongside the classics. The new varieties include pistachio cream with milk chocolate and kadaif, an Oreo cream with crushed cookies, and a cornflake-inspired doughnut with milk-and-cereal flavors topped with a white chocolate coating.
Other options feature vanilla pastry cream with raspberry, chocolate with a buttery biscuit cream, and nougat cream with cereal pieces.
For those who prefer the classic fillings, strawberry jam doughnuts will be priced at NIS 6 each, while a caramel-like dulce de leche filling will cost NIS 8. Premium doughnuts remain at NIS 14 each, while ring doughnuts in flavors such as chocolate, pistachio, and Oreo will be available for NIS 12 each or two for NIS 20. Sugar-coated sfenj, a type of Moroccan fried doughnut, will be sold for NIS 10 each.
Mimi Neeman, a co-owner of the chain and its chief recipe developer, stated that the company's decision to absorb the ingredient cost increases aims to allow families to enjoy the holiday without adding to their expenses, while also continuing to innovate new flavors. The new Hanukkah doughnut collection is now available at the chain's 78 branches across Israel.
Written by urgent.news from Jerusalem Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
