Matcha made in heaven: Buenos Aires falls for a new green drink

Buenos Aires, a city known for its love of caffeine, has recently discovered a new green drink that has taken the city by storm. Matcha, a powdered green tea traditionally consumed in Japan, has become an international obsession and Buenos Aires is no exception. Unlike regular green tea, matcha is made by whisking finely ground tea leaves directly into the drink, resulting in a vibrant green color and an earthy flavor.

Matcha's popularity has spread beyond specialty coffee shops, appearing on ice cream menus, desserts, and cocktails across the city. The drink has captured the attention of social media users, with creators documenting their search for the best matcha and sharing recommendations with their followers. At Usina Cafetera, a specialty coffee shop, co-founder Emiliano Escudero noted that customers initially struggled to understand what matcha was, but now the question has shifted to how to drink it.

Argentines typically prefer matcha with milk and sweetener, while foreigners often order it with water. The drink's visual appeal, with its bright green color and frothy texture, has made it particularly popular among younger generations. Unlike some fads, both Escudero and matcha producer ATYPICØ in Misiones province believe matcha has staying power, citing its unique flavor and cultural associations with health and wellness.