Landing page builders don't make sense anymore
I build a product in this space, so read this with that in mind. I'll get to it at the end. For about fifteen years a landing page builder was the sensible way for a non-developer to put a page on the internet. You picked a template, dragged blocks around, typed your copy into boxes, connected the form to Mailchimp and pressed publish. The editor was the product. Hosting, forms and a bit of…
Landing page builders once seemed like a practical solution for non-developers to create online pages. You'd select a template, arrange blocks, type content, connect forms to email services, and hit publish. However, the editor that once made this process seamless is now obsolete. With tools like ChatGPT and Claude, creating a landing page, including a headline, sections, a form, and responsive CSS, can be done in a matter of minutes.
This capability is particularly useful when you need a concise, non-corporate tone or wish to emphasize pricing. AI assistants can even modify the page according to your specifications, such as shortening the text or moving pricing up.
Recent tests with eight AI tools were conducted to determine which products were most frequently suggested for creating a landing page. The majority of responses pointed to hosting platforms such as Vercel and Netlify, rather than builders. This shift indicates that when individuals inquire about hosting a page, the AI no longer recommends a specific editor but rather suggests the platform to publish the page.
Nevertheless, there are still instances where landing page builders prove advantageous. They are useful when multiple non-technical editors need to work on the same page simultaneously, when agencies manage brand systems across various clients with approval processes, when extensive A/B testing is required, and when a large catalog of integrations is necessary. Furthermore, builders remain relevant for those who do not utilize AI assistants.
Looking forward, the future of landing page creation seems to lean towards a simpler, more streamlined approach. AI assistants will handle the design and content creation, while the remaining tasks—hosting, form integration, analytics, and approval processes—will be managed through a straightforward system. Companies like OpenAI, Leadpages, and Convika are already experimenting with this concept, aiming to provide an all-in-one solution that replaces the need for a visual editor.
Pageree, a product in development, embodies this trend by enabling AI-generated pages to be hosted, have forms sent to designated inboxes or CRMs, and receive visitor data, all while requiring approval before publication.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
