Kommentar: BMW, Mercedes und VW dürfen ihren China-Fehler in den USA nicht wiederholen
Die deutsche Autobranche hofft auf Amerika. Doch ein größeres SUV allein hilft nicht, und neue Wettbewerber setzen schon die nächsten Standards.
Germany's struggling automotive industry aims to revive its fortunes in the United States, where it seeks to recapture margins that were lost in its largest market. The industry must be cautious not to repeat the mistake that plagued China, where vehicles were developed for other markets rather than tailored for the Chinese market.
Engineers in Munich, Stuttgart, and Wolfsburg have been creating cars with longer wheelbases, which ultimately led to billions in profits until Chinese manufacturers started selling higher-tech vehicles at lower prices. Since then, there has been a cycle of profit warnings and cost-cutting measures. For BMW, Mercedes, and Volkswagen to succeed in the optimistic US market, they must adapt to local tastes.
A large SUV model, as planned by the Bavarians and reportedly superior in Stuttgart, is a good start. Additionally, earning better profits with larger combustion engines than the smaller electric vehicles, which are primarily sought after in Europe, will aid in overcoming the current crisis.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
