Irish business group adopts new identity after 13 years in Kenya

Dublin, Ireland, November 2 – The Ireland Kenya Chamber of Commerce has adopted a new name and identity, aiming to enhance trade and investment ties between Kenya and Ireland. The organization revealed its new branding on October 29 during an event hosted by Ireland's Ambassador to Kenya, Caitríona Ingoldsby, and chamber chair Katherine Muldoon at the Irish Residence in Nairobi.

This rebranding, announced on November 1, marks nearly 13 years since the organization's establishment in December 2013 with the support of the Irish Embassy in Kenya.

According to Muldoon, the new identity will bolster the chamber's role in linking businesses from the two nations, delivering market insights and assisting companies in discovering trade and investment prospects. "For nearly thirteen years we have connected Irish and Kenyan business, and this identity says plainly what we do," she stated. "We assist members in understanding what's occurring on the opposite side, connect them with the appropriate individuals, and transform existing opportunities into trade and investment."

The new logo showcases a shamrock, a symbol of Ireland, with its roots symbolizing the business connections between the two countries. The three leaves signify the chamber's commitment to representing members, providing market intelligence, and fostering business expansion. Priorly recognized as Business Ireland Kenya, the organization has cultivated a network of Kenyan, Irish, and international companies and professionals through business gatherings and industry forums.

The chamber intends to uphold its emphasis on business networking while expanding its endeavors to facilitate cross-border trade and investment. It has also introduced a fresh website and is actively looking to enlist additional businesses and organizations with an interest in commercial opportunities between the Kenyan and Irish markets.