INTERVIEW - "We don't see ourselves as part of the fashion industry": The Patagonia president criticizes her competitors
Patagonia is an outdoor brand with idealistic goals. Recently, they got involved in too many concerns, says President Jenna Johnson. She still wants to save the world.
Patagonia president Jenna Johnson says the outdoor brand has been involved in too many issues lately. Despite economic success, Johnson admits that the environmental crisis is worsening faster than the company can make progress. Patagonia aims to redefine the role of capitalism and inspire other companies to make sustainable decisions.
The company has taken initiatives such as encouraging customers to register for the US midterm elections, offering $100 vouchers to those who persuade others to make a voting plan. Johnson believes that businesses can grow while making environmentally conscious decisions.
Written by urgent.news from NZZ Wirtschaft's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
