‘In a league of her own’: Sophie Cunningham by far the most popular WNBA player on Instagram
Indiana Fever guard Sophie Cunningham has become one of the most polarizing figures in the WNBA over the past year. She’s also become the league’s biggest draw on social media, and it isn’t particularly close. A new breakdown of Instagram data shows that Cunningham generated more engagement than any other WNBA player this season. In…
Chicago, Illinois, USA – Indiana Fever guard Sophie Cunningham has emerged as the most popular WNBA player on Instagram this season, generating more engagement than any other player. According to a breakdown of Instagram data by Brendan Kaminsky of digital agency bknown, Cunningham racked up 8.3 million total engagements, accounting for 27% of the entire top 50 players.
Her average engagement per post was a staggering 518,000, which is 2.4 times more than her WNBA teammate and second-ranked player Caitlin Clark. Cunningham's controversial stance against transgender women in women's sports sparked her rise to social media stardom, leading to demands for a "tell-all" book, sold-out Adidas shoes, and a jersey in the league's top spots.
Cunningham's ability to engage her audience, both positively and negatively, has helped her dominate the league's social media landscape, with only four players—Cunningham, Angel Reese, Paige Bueckers, and Clark—accounting for 65.8% of all engagement among the top 50 WNBA players on Instagram.
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