How PRYPCO Blocks’ ‘Habba Habba’ is taking over the internet on its hero video
Dubai: A campaign can introduce an idea. What happens next depends on how people respond to it. For PRYPCO Blocks ’ ‘Habba Habba’, the story is now moving beyond its unlikely cast of characters and into content from creators bringing their own personalities to the concept. Since launching on 1 October, the campaign’s hero video has surpassed over 6.3 million views. Creators including Rashed Al…
Dubai-based PRYPCO Blocks' campaign, 'Habba Habba', is gaining traction on the internet through its engaging hero video. Since its launch on October 1st, the video has garnered over 6.3 million views. The story has now expanded beyond its original cast and characters as creators like Rashed Al Falasi, Ebrahim Almreasy, Dima, and Chaza have produced their own interpretations of the concept.
The campaign's core idea is a playful proposal asking what it would mean to own a "Habba" of Dubai property. 'Habba Habba' offers a practical solution - investors can purchase a fraction of a Dubai property starting at just AED 500. The campaign's success lies in its accessibility, as creators can easily share the concept in their own style, making it relatable for a wider audience.
By using everyday language and humor, 'Habba Habba' aims to demystify property investment and encourage people to start conversations about it. The campaign's audio version further extends its reach across various music platforms. Through this multi-faceted approach, PRYPCO Blocks hopes to make property investment more approachable and encourage people to explore the idea further.
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