GPU Prices Are Spiraling Out of Control: Q4 2026 Update
Graphics card prices have jumped 35% in just three months, with Nvidia's high-end GPUs reaching absurd levels and Radeon cards catching up. Our Q4 2026 update finds little reason to expect relief. Read Entire Article
As of Q4 2026, the GPU market shows a drastic escalation in prices, a trend that has continued month-over-month and has been particularly severe for high-end models. Starting with the entry-level GeForce RTX 5050, the price in the US has risen by 35%, reaching $420 from $310. However, in most other countries, the price increase has been less drastic, averaging a 41% premium over the global MSRP. The RTX 5050 now costs 68% more than its MSRP in the US, a stark contrast to other regions where it remains 6% above MSRP.
The RTX 5060, another entry-level GPU, has seen a 6% price increase across the 10 countries tracked, with some regions like the US and Australia remaining unchanged. Globally, these cards are now 40% above their MSRP, meaning a $300 GPU is now closer to $420.
The RTX 5060 Ti 8GB and its 16GB counterpart have been hit particularly hard. The 8GB version has a 7% month-over-month price increase, while the 16GB variant, despite beginning at a higher price, has seen an even more severe 69% price inflation. This model is now over $300 more expensive than its MSRP, which was set at $380.
The most significant price increase has been observed in the high-end market. Reports of the RTX 5090 becoming unavailable have coincided with a 32% price hike, with the card now selling for over $6,000 in the US. Despite Nvidia's denials, the situation remains dire, reflecting the extreme measures taken by suppliers to control the market, even if it means limiting supply to maintain prices.
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