Global Smartphone Shipments Hit 13-Year Q3 Low as Samsung Holds Lead
The global smartphone market recorded its lowest third-quarter shipment volume since 2013 amid rising component costs and weakening consumer sentiment. According to market research firm Omdia, global smartphone shipments totaled 254.7 million units in the third quarter, down 20% from the same period
The global smartphone market experienced its lowest third-quarter shipment volume since 2013 in Q3, with a 20% decline from the previous year, according to Omdia market research firm. The drop was primarily due to rising component costs, particularly memory prices, and cautious inventory buildup by distributors. Samsung Electronics maintained its position as the world's largest smartphone manufacturer, shipping 57.8 million units for a 22.7% market share.
Despite the overall market contraction, Samsung's shipments fell only 5% year-on-year, driven by strong sales of its Galaxy Z8 foldable series and midrange-to-entry-level Galaxy A lineup. Apple ranked second with 56.5 million units and a 22.2% market share, while Chinese brands Xiaomi, OPPO, and Vivo saw significant declines. The market downturn is anticipated to continue, with Omdia forecasting a 12% year-over-year decline in global smartphone shipments this year.
Factors such as supply constraints in high-bandwidth memory, rising costs, and weakening purchasing power in emerging markets are expected to prolong the decline in demand.
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