Gamescom Asia x Thailand Game Show "most international yet", attracting nearly 220,000 visitors from 113 countries

This year's Gamescom Asia x Thailand Game Show set a new record, drawing nearly 220,000 visitors from 113 different countries. The four-day event, held at Bangkok's Queen Sirikit National Convention Centre from October 29 to November 1, spanned 38,519 square meters of exhibition space. The initial two days concentrated on business aspects, with 6,923 attendees from 78 countries, marking a 24% increase in participants compared to 2025 figures.

The conference showcased 81 speakers from 27 countries, with the central figure being John Romero, co-founder of id Software. The event was sponsored by Xsolla, which facilitated connections between 509 developers, publishers, and investors, a rise from 418 participants in the previous year. Exhibitors hailed from 29 countries, including 20 national pavilions and industry delegations.

A total of 335 booths and pavilions were present, an increase from 294 in the prior year, with 64% of these representing nations outside Thailand. Attendees had the opportunity to play 582 games, with 347 coming from indie developers across both business and entertainment sectors. The show was attended by 720 media partners, influencers, and press, resulting in nearly 34 million views on livestreams and digital content.

Mathias Kuepper, Managing Director and Regional President for APAC at Koelnmesse, commented that this was the most international Gamescom Asia event to date, emphasizing that exhibitors from 29 countries gathered in Bangkok to not only exhibit games but also to sign deals. This outcome signals to the global industry that Southeast Asia is no longer a market to merely observe but a region where significant business deals are transpiring.

Daria La Velle, the show's project director, discussed the event's vision of covering all of Asia, although its primary focus remains on Southeast Asia's games industry and its fans. La Velle noted that while Gamescom in Germany attracts a relatively low number of attendees from Asia Pacific, Gamescom Asia x Thailand aims to bring the Gamescom experience closer to its regional audience.