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From code to content: How AI could make India the world’s next story exporter

Eloelo Group’s Saurabh Pandey showcased Dolphin AI, an end-to-end video production suite, and told TechSparks 2026 that falling production costs could let Indian storytellers compete for global audiences.

From code to content: How AI could make India the world’s next story exporter

India's transformation from a global code provider to a potential content exporter has been the subject of discussion at TechSparks 2026, a major YourStory event. Founder of Eloelo Group, Saurabh Pandey, contended that AI could enable India to become a global content export hub. Dolphin AI, Eloelo's latest offering, debuted during the event, showcasing how AI can streamline video production and help creators bypass traditional gatekeepers.

Dolphin AI leverages AI tools like Claude and ChatGPT to produce complete videos from a single prompt, handling context and continuity. In its early access phase, Dolphin AI generated over 15,000 videos through organic discovery. Founder of YourStory, Shradha Sharma, praised Dolphin AI, stating that it represents real progress happening in India.

Pandey emphasized that AI could remove expensive visual effects and budgets, allowing ambitious stories to be told without gatekeepers. He also pointed out that India's content export potential could rival that of Japan, South Korea, and China, which have successfully exported their respective content industries. Technology, aspiration, distribution, and capital must come together to achieve this goal, he argued.

The microdrama segment, which has seen significant growth in China, presents another opportunity for India. With a combined run rate of over Rs 5,000 crore in just 18 months, the microdrama market could be a lucrative space for Indian creators. By treating AI as a brainstorming partner and investing in small, nimble AI studios, India could establish itself as a global content export hub.

Written by urgent.news from YourStory's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at yourstory.com →

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