Fox News acknowledges viewers are getting tired of it
Fox Corp. CEO Lachlan Murdoch addressed Fox News' decline in viewership in an earnings call on Monday, chalking it up to "viewer fatigue" after last year's "tremendous" news cycle.
As the U.S. midterm elections draw near, Fox Corp. CEO Lachlan Murdoch is tackling the issue of "viewer fatigue" impacting Fox News, according to a report by Variety following a recent quarterly earnings call. Despite a dip in ratings, Murdoch declared that "the business is in incredibly good shape." He cited "viewer fatigue" as the reason behind the drop, explaining that viewers have been bombarded with a "tremendous" news cycle in recent years, including the inauguration, Charlie Kirk's murder, and changes at DOGE.
Murdoch compared the current decline to the 2006 midterms, attributing the fatigue to people watching "slightly less television overall."
Murdoch reported a 22% revenue growth for the company last quarter, with political advertising surpassing $350 million. The surge in ad revenue was attributed to the FIFA World Cup men's final and higher political ad spending. Additionally, Murdoch expressed confidence in the network's future, predicting that the ongoing NFL season, particularly the games on Thanksgiving weekend, will further boost viewership.
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