Elon Musk throttles Grok Bot limits due to ‘unsustainably high’ costs
Musk recently referred to Grok Bot as having "the fastest growth of a product that I've ever seen in my life."
Between Halloween and Monday, Grok Bot users discovered their weekly usage limits abruptly reached their maximum, despite not increasing their consumption. This unexpected surge in usage, witnessed by some on X, saw numbers jump from 50% to 100% of their limits. Elon Musk, CEO of SpaceX, confirmed via an X post that the issue was not a technical error, stating that the cost of maintaining Grok Bot was significantly higher than the revenue it generated.
Musk did not elaborate further on the matter, but he has been promoting Grok Bot as a lucrative product, suggesting it could assist in purchasing gifts for loved ones. Grok Bot, positioned as a triumph for SpaceX's newly listed status, now accounts for a significant portion of the company's income. The AI division, rebranded as "Super Intelligence," managed to turn a profit of $431 million, an impressive feat in an industry typically marked by losses.
However, this profit was marred by $1.2 billion in one-time expenses due to the acquisition of Cursor. Recently, Musk described Grok Bot as having achieved the most rapid growth among products he has ever encountered. Yet, he has yet to disclose how the company plans to adjust subscribers' usage limits in the future.
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