Dr Merin Abraham: Transforming smiles, breaking barriers in dentistry leadership

Faces & Braces, a dental clinic in Dubai, is transforming smiles and breaking barriers in dentistry leadership, according to Dr Merin Abraham, the clinic's founder and CEO. The clinic distinguishes itself by offering face-driven orthodontics, a unique approach that customizes treatment to a patient's facial features rather than just their teeth. This innovative method is underpinned by three core principles - Precision, Aesthetics, and Empathy.

Dr Abraham's achievements speak volumes about her success. In 2026, Faces & Braces won the Orthodontic Clinic of the Year at the Prestige Middle East Awards, and two other major awards at the MEA Business Awards. This impressive record demonstrates that a boutique clinic can thrive by adhering to a proven philosophy.

At Faces & Braces, the goal goes beyond creating smiles; it's about designing faces. The clinic's signature line encapsulates this philosophy, emphasizing how a smile fits on a face, the profile it creates, and the confidence it instills. This holistic approach resonates particularly with women, who form up to 70 percent of Dr Abraham's patient base. They trust the clinic due to its luxurious interiors, international sterilization standards, and transparent pricing.

The clinic's popularity among women and mothers is rooted in several factors. Firstly, many of its patients are professionals, brides-to-be, and mothers, who appreciate the clinic's commitment to preventive orthodontics. The clinic recommends its first check-up for children at age 7, rather than the traditional age of 13, allowing for early intervention to guide jaw growth and avoid potential dental issues down the line. This proactive approach can save mothers a significant amount of time and effort in the long run.

For mothers, Dr Abraham offers practical advice to prevent future dental problems. She encourages them to observe and address issues such as mouth breathing or crowded teeth in their children between the ages of 7 and 8. A simple 10-minute growth check at this stage can prevent the need for extensive orthodontic treatment later in life. For women, Dr Abraham emphasizes that it's never too late to invest in their facial health and confidence. Her message is clear: a woman's smile is her best business card.