From Mbappé to Hello Kitty, the mea culpas that are piling up are a testament to the dependence of multinationals on the Chinese market
Caught up in the turmoil for having associated Mao Zedong, without naming him, with a "dictator", the French footballer apologized on the Weibo network, but remains banned from Chinese channels and advertisements. This is a textbook case of Beijing's attitude, which imposes its national narrative on brands around the world, notes Isabelle Chaperon, a columnist in the Economics section of Le Monde.
We haven't written up this one. Le Monde Economie has the full story — the link below goes straight to it.
