Businesses ramps up production targeting Tet holiday rush

In Vietnam, businesses are ramping up production and packaging to meet the surge in year-end consumer demand, according to reports. The HCMC authorities are also working to stabilize prices across major retail distribution networks, offering a more predictable shopping experience for consumers. Ms. Le Ngoc May, a resident of Trung My Tay Ward, shared her family's experience of purchasing a packet of soft-dried soursop at a trade fair booth in Phu Tho Indoor Stadium.

She noted that her child, who typically dislikes fresh soursop, actually enjoys the dried version due to its unique flavor and low sugar content. Mr. Le Van Thinh from Hoa Hung Ward echoed similar sentiments, expressing delight at the diverse, high-quality, and reasonably priced merchandise displayed at the expo. Across major distribution networks such as Saigon Co.op, Satra, GO!, and Aeon Mall, agricultural products, processed foods, and regional delicacies are becoming increasingly common.

Online retail channels and door-to-door delivery services are also making it easier for busy consumers to shop. For business owners, appealing aesthetics are important, but the ultimate deciding factor is the intrinsic quality, transparent ingredients, expiration dates, and competitive pricing. Enterprises like Van Phat Trading Co. Ltd, which specializes in dried fruits, are focusing on expanding their brand presence in the domestic market.

Meanwhile, prominent retailers project to increase their supply volumes by 20 to 35 percent compared to this time last year, in an effort to cater to the anticipated Tet holiday rush. This surge in demand, coupled with the pressure to maintain robust supply chains and quality standards, presents a significant opportunity for businesses to expand their market reach, but also comes with the challenge of meeting these rigorous demands to retain customers throughout the year.