BMC takes down actor Dia Mirza’s pollution-free Diwali video after BJP leader's objection
“We don’t need lessons on how to celebrate #Diwali from @deespeak. Our traditions are deeply rooted in our culture,” BJP Mumbai chief Ameet Satam said
The Brihanmumbai Municipal Corporation (BMC) has removed actor Dia Mirza's pollution-free Diwali video from its social media platforms after objections from BJP Mumbai chief Ameet Satam. The video, which encouraged people to avoid noise and air pollution, was taken down on November 1, 2026. However, videos featuring actors Madhuri Dixit, Nishigandha Wad, and cricketer Ajinkya Rahane remain on the BMC's X and Instagram pages.
BJP leader Ameet Satam objected to Mirza's video on his X post, tagging the BMC's official account. He stated, "We don't need lessons on how to celebrate #Diwali from @deespeak. Our traditions are deeply rooted in our culture." Shortly after Satam's comment, the civic body led by Municipal Commissioner Ashwini Bhide removed Mirza's video from its social media pages. The BMC officials did not respond to requests for comment.
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Also reported by 2 other outlets
- Dia Mirza's appeal to avoid Diwali firecrackers draws BJP MLA's ire; BMC deletes video timesofindia.indiatimes.com
- BJP snaps at actor Dia Mirza’s crackers-free Diwali video; she says ‘paise nahi liye’ indianexpress.com