Benissa means business as new app targets local spending boom
Benissa is stepping up its efforts to keep money flowing through its local economy, with a new digital initiative giving […]
Benissa, a town in Spain, is taking steps to bolster its local economy through a new digital initiative called CompraBEnissa. The free mobile application aims to connect residents and visitors with discounts, promotions, and offers from local businesses, creating a platform for independent retailers to strengthen their online presence.
The new app, launched on November 2, was developed by Benissa's Department of Commerce and Economic Development in partnership with AFIC-CREAMA Benissa. It gives participating businesses the ability to manage and publish their own deals and promotions, making it easier for them to reach potential customers directly. By using the app, shoppers can browse participating businesses, view promotions, and show QR codes to receive discounts in-store.
The initiative is part of a broader effort by the municipality to support local businesses and encourage spending within the town. Mayor Arturo Poquet emphasized the importance of independent commerce to Benissa's economic activity, employment, and the vibrancy of its streets. The CompraBEnissa app is available for free on the Apple App Store and Google Play and can be used to help local businesses increase visibility and attract customers.
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